Tuesday, August 24, 2010

Managerial Economics

ISBN: 978-81259-23473

Price: Rs.375

Pages: 728

Size: 7.25 * 9.5


Managerial Economics, a bestseller by D N Dwivedi is now available in its 7th edition with some new chapters, new sections, sub-sections and additional explanatory matters. Get complete, comprehensive and authentic text on micro and macro aspects of managerial economics.

Key Features

• Clearer concepts and theories

• More numericals and examples

• More questions and exercises

• Five new chapters, ten new sections

New Chapters

• Basics of the Market System and Market Equilibrium to give an overview of the market system (ch. 6)

• An introduction to macroeconomics to show its usefulness for business management (ch.18)

• ‘Circular Flow Model of the Economy’ shows how product and money flows make it work (ch.19)

• Being a global problem, a study of ‘inflation’ is important to a business manager (ch. 25)

• Changing business environment due to globalization needs to be studied (ch. 26)

Wednesday, August 18, 2010

Publish With Us!

Find out why Vikas is the preferred publisher of over 1200 authors

• Assistance to authors by way of funding DTP operators/typesetters/research associates.

• Advance against royalty.

• Quick decisions and response— decision to publish is taken within one month of receipt of the publishing proposal and publishing of the manuscript takes place within 4 – 6 months of the receipt of the script.

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Tuesday, August 17, 2010

Principles and Practices of Management by Partho S. Sengupta

The first-of-its-kind book on Management that helps you gain a better understanding of Management practices with its innovative and practical approach. A book that is finally meant for all! Students, teachers, management experts, entrepreneurs- Principles and Practices of Management by Professor Partho S. Sengupta will appeal to just about everyone. This book will surely be an asset for young readers with its modern, multi-disciplinary approach to education.

Key Features

• An innovative textbook that has made the study of management easier for all segments of the population.

• The book’s learning genre encourages a questioning mode within the reader.

• The book’s topical and pragmatic approach helps the reader understand the emerging trends better.

• Questions or Exercises for self assessment.

• Figures, tables and pictures have been extensively used for clarity in understanding.

About the Author

Professor Partho S. Sengupta is an alumnus of St.Stephen’s college and he has also specialized in Behavioural Sciences from XLRI (Jamshedpur). He is currently a Professor at the School of Management, KIIT University, Bhubaneswar (Orissa). He is a Master Neuro Linguistic Programmer (NLP; Richard Bandler School) and a Life Member of Indian Society of Technical Education (ISTE). He is closely associated with the Gandhi Labour Foundation in Puri. He has over 35 years of experience in the corporate, consultancy and academic sectors. He has successfully worked in ADB-funded power sector projects in Bangladesh and Bhutan. He has been a part of the ‘Institutional Strengthening Project’ (ISP) of OSEB (Orissa State Electricity Board) in Orissa, which was funded by World Bank and DFID (Department for International Development; UK).

ISBN: 978-81-259-4057-9

Pages: 229


Size: 11 x 8.5


Discover the Diamond in You by Arindam Chaudhuri

Discover the Diamond in you, a highly acclaimed book by Arindam Chaudhari is available on Vikas Publishing...
"The 9Ps of success that Arindam so swiftly and lucidly narrates will help you overcome failures and achieve success - because we all need some guidelines when we are down . . . This book is guaranteed to inspire you and it will definitely get you started on your path to discover the diamond within. There is a lifetime of learning squeezed into this innovative book. 59 minutes is all Arindam asks from you and you will have a more positive approach to your life forever. I finished this book in 59 minutes flat and it read like a story I have often lived and experienced. You too will discover a part of yourself in these pages and get inspired."

"Simple and Realistic ... Empowering and Motivating ..." AMITABH BACHCHAN

FOREWORD by the Success Icon of Billion Hearts! SHAH RUKH KHAN!!!


Arindam Chaudhuri is the Hony. Dean at the Centre for Economic Research and Advanced Studies at IIPM, India's leading B-School. He is also the founder of the Planman Group which has business interests in Consulting, Media and Entertainment and the Editor-in-Chief of The Sunday Indian - the only news magazine in the world that comes out in 14 languages. The author of Planning India as well as the bestselling books, Count Your Chickens Before They Hatch and Great Indian Dream, he teaches Leadership and National Economic Planning at IIPM. His public seminars on Leadership are a rage with thousands attending them.

Since 2001 he has been annually presenting a much-watched 'Alternative Budget' programme on TV, on the day before the budget is announced. He has won numerous awards for his work and in 2004, at the age of 32, he was selected as an advisor to the consultative committee of the Planning Commission of India in the Education & Social sectors.

Under the banner of Planman Motion Pictures he has made several highly acclaimed films and was awarded the National Award for Faltu in 2008 and The Last Lear in 2009. He is also the founder of the charity, Aurobindo Chaudhuri Memorial Great Indian Dream Foundation, which works in the areas of health, education and employment.

Visit vikaspublishing.com for more details


Financial Management by I M Pandey

I M Pandey's Financial Management is out now in its 10th Edition. This much talked about book of I M Pandey demonstrates that the subject of finance is simple, interesting and relevant in practice. A must-have book for all Management students! Application-oriented, it focuses on the analytical approach to financial decisions, making it a one-point reference for all its readers and most importantly, the book helps students to relate theories and concepts to practice.

What’s New?

• Check your concepts

• Quiz Exercises

• Practical Projects

Get a FREE Students CD Containing

• Answer to review Questions and problems

• Additional Problems for practice from CA and other professional examinations

• Comprehensive Cases for analyzing decisions in complex situations.

• Power point presentations for all chapters

• Excel-based Financial Problems to practice the use of spreadsheets in finance.

• Web Links for an exhaustive list of finance-related sites

• Key Definitions and Formulae as a useful ready reckoner

An all inclusive book on Financial Management that gives you a clear idea of the concepts, theories and problems in Financial Management. What makes this book such a major success is the way in which the subject has been dealt. It is unique, innovative, well researched and comprehensive.